Two Join C-Suite at Madison Reed

Madison Reed has named Michelle Peterson as chief marketing officer and the promotion of John Sullivan to the newly created role of chief commercial officer.

Michelle Peterson

As chief marketing officer, Peterson will lead Madison Reed’s full-funnel marketing and creative functions as well as product innovation, shaping the development of the brand’s product pipeline. She brings more than two decades of experience building and scaling consumer brands across retail, lifestyle and CPG, with leadership roles at Kendra Scott, General Mills, Pressed, Life Time and Holiday Inn Express.

Most recently, as CMO of Kendra Scott, Peterson led marketing during a significant period of growth, as the founder-led omnichannel brand expanded across e-commerce and more than 190 retail locations. Peterson successfully helped scale a founder-led omnichannel brand, a perspective that will be valuable as Madison Reed continues to grow across at-home hair color and Hair Color Bars.

John Sullivan

As CCO, Sullivan will oversee Madison Reed’s at-home P&L across e-commerce and wholesale, as well as business development and strategic partnerships, expanding his responsibilities after joining the company in 2025 as SVP and General Manager of Wholesale. Prior to Madison Reed, he spent more than 20 years at Kao USA in senior leadership roles delivering growth across Kao Americas Region and growth markets. His promotion comes as Madison Reed expands its retail footprint into new partners and new countries.

Sullivan’s role overseeing the at-home business complements that of Nancy Bigley, who joined Madison Reed earlier this year as President of Hair Color Bars. The company recently opened its 99th Hair Color Bar and continues to expand its owned and operated locations, alongside its growing presence across e-commerce and retail.